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Case Study

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01

THE CLIENT

Born on March 2014, Xapo became one of the leading startups in bitcoins global market by giving the users full control to buy, send, or save their bitcoins.

The mission of its founder, Wences Casares, was to democratize bitcoins and make them more approachable, as well as easy to use for everyone.

$20M

INITIAL INVESTMENT

1st

PURCHASE WITH BITCOIN’S GLOBAL MARKET

02

THE CHALLENGE

Xapo needed a design partner to quickly move forward through the creation of communication pieces and facilitate the democratization of bitcoins in the market.

XAPO NEEDED TO

INCREASE

Users’ Share Base

OUR STRATEGY

HIGHLIGHT

Xapo’s security

&

BRING

bitcoins closer to users

HUMANIZE

Bitcoins

03

THE_APPROACH

We designed and tested every piece of communication, accompanying Xapo‘s growth and proposing different solutions to drive this growth up.

ART DIRECTION

Typography

Xapo Typography

a geometric and robust typography was chosen to develop strong and reliable communication.

Colors

Xapo Color Palette

We selected a black and white palette with red highlights to communicate responsibility and professionalism.

Illustration

Xapo Illustration

The Plan B to anchor the visuals that could not be visualized through photography.

Photography

Chosen as the ultimate visual language to display real people and, thus, communicate Xapo’s reliability. We designed some mockups for the website and advertising.