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Born on March 2014, Xapo became one of the leading startups in bitcoins global market by giving the users full control to buy, send, or save their bitcoins.
The mission of its founder, Wences Casares, was to democratize bitcoins and make them more approachable, as well as easy to use for everyone.
PURCHASE WITH BITCOIN’S GLOBAL MARKET
Xapo needed a design partner to quickly move forward through the creation of communication pieces and facilitate the democratization of bitcoins in the market.
XAPO NEEDED TO
Users’ Share Base
bitcoins closer to users
We designed and tested every piece of communication, accompanying Xapo‘s growth and proposing different solutions to drive this growth up.
a geometric and robust typography was chosen to develop strong and reliable communication.
We selected a black and white palette with red highlights to communicate responsibility and professionalism.
The Plan B to anchor the visuals that could not be visualized through photography.
Chosen as the ultimate visual language to display real people and, thus, communicate Xapo’s reliability. We designed some mockups for the website and advertising.